Your Strategic Brand & Marketing Partner
Big-brand thinking. Boutique energy.
We help brands grow & evolve, with clear strategy, thoughtful execution, and marketing leadership that drives real results.
Built to Move Your Brand Forward
We partner with founders and teams to bring structure to your marketing, align your priorities, and make sure the right work gets done.
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Ongoing CMO-level guidance and hands-on execution as an embedded part of your team (strategy, messaging, campaigns, planning).
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Short-term engagements for launches, rebrands, or campaigns with defined deliverables (e.g. brand strategy, go-to-market plans).
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Executive-level consulting, developing brand & marketing roadmaps, and providing strategic guidance on an as-needed basis.
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Intensive workshops to tackle specific brand or marketing challenges – aligning on vision, positioning, or solving key questions in focused sessions.
Rooted In Chicago, Growing Brands Across The Country
Retail & E-Commerce
Boutique retail brands and direct-to-consumer businesses
Consumer Packaged Goods
Emerging food, beverage, and lifestyle CPG companies
Fashion & Apparel
Apparel labels and lifestyle brands
Hospitality & Travel
Boutique hotels, restaurants, and experience-driven businesses
Health & Wellness
Wellness, beauty, and health-focused brands
Technology
App-based startups and tech-driven consumer products
“Our conversations were packed with ideas and momentum. They held our hand through the hard stuff, and pushed us to take the right risks.”
Karen Alexander & Adele Hazan
Co-Founders, Varsity Pickle“The attention to detail The Squeeze brought to our project was unmatched. No other organization we’ve worked with came close. We’ll definitely work with them again.”
Keith Smith
VP of Marketing, Vienna Beef“The category research and market insights were game-changing. We applied their advice directly and saw clear growth. They opened our eyes to real opportunities.”
Hallie Schwartz
Founder, Sweet Shot Cookies“Our power session with you was one of the highlights of our year. We consider ourselves lucky to work with such remarkable women. Thank you for bringing focus and creativity together so seamlessly.”
Julianna Bria & Lindsay Farley
Co-Founders, Kiddywink Crew“Ashley and Sarah are strategic thought leaders for the modern consumer. They respected our brand space and pushed us forward through smart, successful integrations.”
Britt Dougherty & Ashley Selman
Founders, HeywellFrom The Brands We Back
What Makes Us Different
Our approach combines strategic leadership with hands-on execution, helping brands move forward with clarity and confidence.
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We don’t just hand over a plan – we roll up our sleeves to help execute it alongside you, balancing high-level strategy with in-the-trenches implementation.
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We’re built to adapt. Our team integrates quickly and works as a trusted internal partner, plugging into your organization with minimal friction. You get a collaborative team member, not an external silo.
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Our superpower lies in blending art and science, pairing Sarah’s brand instinct with Ashley’s data-driven approach to build relevant, revenue-driving strategies. We stay tapped into the cultural zeitgeist, grounded in data insights, and focused on what will move your brand forward.
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80% of our project clients become long-term partners. Why? Because we deliver senior-level strategy and execution without the overhead of hiring in-house. With two principals offering 25+ years of combined experience, our clients get 10× the insight at 4× the efficiency of building a team from scratch.
Let’s Build
Something
Remarkable
